By Sharon Vornholt
Have you ever felt invisible in your marketplace? If you can honestly answer yes to that question, I’m 100% sure it’s because your branding sucks.
Does this sound like you?
- You feel like the best kept secret in town
- Maybe you have a good reputation, but you’re not well known (we’re not counting your friends and family.
- You’ve been at it a while and the customers you have are happy, but you just don’t have enough of them
- You’re doing okay, but you know that’s just not good enough
- You’re losing out to competitors because their marketing is better or they’re well known
- You know something needs to change, but you have no idea where to start when it comes to branding
When someone has a strong brand it’s because they were in charge of building their brand.
What Are the Major Components For Up-leveling Your Brand?
There are a lot of components to a brand, but when you think about up-leveling your brand, there are 5 things to focus on first.
Remember that your brand is how people feel about you.
Here are My Top 5
#1.Your Compelling Story
People might not remember much about you, but at the end of the day, they will always remember a great story. Crafting your compelling story is critical. You want to put together your story in a way that compels people to want to work with you rather than your competitor.
Before you even say it….everyone has a story.
Maybe you didn’t live on the streets or have a near fatal illness, but YOU have a story.
#2.Your Customer Avatar
What exactly is this?
Your customer avatar represents the person that is your ideal customer or your dream customer. When you get clear on exactly who your ideal customer is, you stop trying to attract “everyone”. Everyone is NOT your ideal customer. When you are just marketing to the masses, what happens is you end up attracting the wrong customers. You know – the ones you hate working with.
#3. A Great “About Me” Video on Your Website
You probably know that you need a great about me page on your website. This page should also have your compelling story on it. But did you know, that having a professionally produced “about me” video on your page can dramatically increase your credibility?
Now I’m not talking about a quick iPhone video. I’m talking about a quality professional video. (These can be quite pricey at times, but in this series you’ll find out how to get one.)
#4. Professional Photos
Don’t we all hate this one?
Most of us would rather have a root canal than have a professional photoshoot, however this is essential. If you check around you can find someone to do this for you pretty reasonably when you consider the huge impact it will have on your brand.
#5.Your Authority Book
So, you think you don’t have enough expertise to write an authority book?
I want to tell you that just simply isn’t true. If you have been in business for any length of time, you have a book in you. Writing an authority book is the ultimate credibility piece.
Take a look at your competitors for just a minute. Who in your immediate area has written an authority book? I’m pretty sure that answer “almost no one” no matter where you’re located.
Sharon Vornholt is the owner of Innovative Property Solutions, LLC in Louisville, KY.
Sharon owned and operated a successful home inspection company for 17 years. She began investing in real estate in 1998 and became a full time real estate investor in January of 2008.
Sharon specializes in wholesaling, and is also an experienced landlord and rehabber.
In addition, Sharon is an internet marketer and also writes articles for several national real estate sites. Sharon is the author of a popular real estate blog called the “Louisville Gals Real Estate Blog”. For your FREE REPORT “Probates and Absentee Owners: Your Fast Track to Real Estate Riches”, stop by her blog at: http://LouisvilleGalsRealEstateBlog.com.