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By Vista Capital Solutions, LLC

No matter the size and type of your enterprise, you probably have goals related to ongoing success. After all, it’s not sustainable to keep your company at the same level for too long. It’s ideal to keep exploring new ways to appeal to customers and move into new markets. Moving ahead with business growth strategies is much easier when you know the kinds of options that exist.

Market Penetration

Market penetration is one possibility. It involves selling more of your product to existing customers. For example, if your business provides a common food, like peanut butter, you might feature recipes on the back of each jar, encouraging buyers to use your product in new ways. Then, they’ll likely need to restock more often, which helps your profits.

Similarly, if you offer a product that people use frequently and regularly, you might sell it in larger packs that cost a bit more. Consumers probably won’t mind the extra expense if they buy the item often enough anyway.


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Market Development

Market development is another way to help your business grow. It occurs when you develop new market segments for your product. For example, you might have the company headquarters in San Diego, California. After getting established there, a market development plan could help you branch out to more cities, getting a larger number of total people acquainted with what you offer.

Have you thought about making items accessible through additional channels or models? Those approaches could also help your company become more profitable and well-known. Consider the example of a business that sells tractors. If it launched a rental service or rent-to-own model, those additional options could make more people interested. Some consumers cannot afford the upfront costs associated with farm equipment. Letting them rent tractors instead makes the expenses more manageable.


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Product Development

Product development could also be vital for growth. However, since this is one of the most cost-intensive ways to help your company gain momentum in the marketplace, it’s crucial that you perform the necessary research to ensure that people want your proposed products enough to buy them.

These are far from the only options concerning business growth. However, it’s worth exploring each of them and considering whether they could help take your company to the next level. Before choosing a strategy, make sure that you and your business partners have the dedication to stick with it, even if there are challenging times ahead.


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