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By Bruce Kellogg

Scaling Partnerships

Image by Gerd Altmann from Pixabay

We have all heard the old saying, “Necessity is the mother of invention”. This came upon the principals of Scottsdale Real Estate Investments earlier this year when they had acquired nearly 100 properties over the past three years. These were mostly single-family residences (SFR) purchased with joint venture (JV) partners, mostly from the Scottsdale/Phoenix, Arizona area. Many of the properties were out-of-state, and some were bought in bulk from sellers with large portfolios. A little thought will lead to the conclusion that this business model could become unwieldy and prevent scaling up to the next level. What to do?

Seti Gershberg is the Founder and President of Investments, whereas Jay Tenenbaum is President of Capital and Risk Mitigation. Together, they cast about looking to buy some software to process the “back end” of Scottsdale REI LLC. Alas, everything they reviewed was either prohibitively expensive, or lacked sorely-needed functions. Time to invent!

REIBLADE Software Features

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Asset Dashboard

Multi-property partnerships need a way to evaluate the performance of their assets, individually and in groups. REIBLADE has the “Asset Dashboard” that provides this vital benefit, as described below.

Investor Portal

How would you like to fully inform your investors without becoming extensively involved with their inquiries? REIBLADE provides an “Investor Portal” that gives investors instant access to their investments at any time with features that are easy to use. This is enhanced communication at its fullest!

Store and Manage Documents

REIBLADE will store all documents related to partnership properties in one place for easy, direct access by everyone involved. No stuffy files. No scrambling to locate a record, invoice, check, receipt, letter, deed, inspection report, walk-thru video, lease agreement, and so on. Click it, and get it!

Online Deal Marketplace

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REIBLADE offers its “Deal Days Marketplace” where partnership properties can be marketed on the internet to investors around the world. Alternatively, assets can be marketed using an investor URL that is distributed to selected investor prospects. This flexibility eliminates the need for complicated and restrictive MLS-type marketing avenues, thus reducing costs.

Raising Capital for Growth

In order to grow and “scale up”, a real estate partnership enterprise needs a means to raise capital from investors. REIBLADE features the ability to produce and issue a Prospectus that has its own URL. Offering opportunities takes one click. Fundraising doesn’t come any easier than this!

Asset Performance Tracking

REIBLADE offers an instant, downloadable, one-page “Track Record”, with charts, graphs, and financial measures including Capitalization Rate, (“Cap Rate”), Yield, Internal Rate-of-Return (“IRR”), Return-on-Investment (“ROI”), and Equity Multiple. With its flexibility, REIBLADE can evaluate any single asset, or even a group of assets such as a single-family residence (SFR) portfolio. This feature can be used to convince investors to invest. After all, performance sells!


Interested readers are invited to: a) Go to, or b) reach out to Mr. Gershberg for a private demo at his email: [email protected], or c) watch a video at:

For a limited time, REIBLADE is offering a total of 50 lifetime licenses at 70% off. So, what happens if you snooze?

Bruce Kellogg

Bruce Kellogg has been a Realtor® and investor for 38 years. He has transacted about 800 properties in 12 California counties. These include 1-4 units, 5+ apartments, offices, mixed-use buildings, land, lots, mobile homes, cabins, and churches.

Mr. Kellogg is a contributor and copy editor for two national real estate wealth-building magazines: Realty411, and REI Wealth Monthly. He is a recipient of an Albert Nelson Marquis Lifetime Achievement Award, listed in Who’s Who in America – 2019.

He is available for consulting with syndication, turnkey, joint-venture, and other property purchasers and note investors nationally, and other consulting assignments. Reach him at [email protected], or (408) 489-0131.